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Social Media Image Size Guide

Complete reference for recommended image and video dimensions across Instagram, Facebook, Twitter/X, YouTube, TikTok, LinkedIn, and Pinterest. Covers profile pictures, cover photos, posts, stories, reels, and ad formats with visual previews.

Social Media Image Size Guide
🔍
⚡ Most Common Sizes Updated 2026
PROFILE
320×320
Profile Picture
Recommended 320 × 320 px 1:1
Display Size 110 × 110 px
Cropped to circle. Upload at 320px for sharp rendering on all devices.
FEED POST
1:1
4:5
1.91:1
Feed Post Image
Square 1080 × 1080 px 1:1
Portrait (Best) 1080 × 1350 px 4:5
Landscape 1080 × 566 px 1.91:1
4:5 portrait gets the most feed real estate. Max file size: 30MB.
STORY / REEL
9:16
Story & Reels
Recommended 1080 × 1920 px 9:16
Safe Zone (Text) 1080 × 1420 px
Keep text/logos within the center safe zone — top and bottom 250px are covered by UI elements.
CAROUSEL
1:1
4:5
Carousel Post
Square 1080 × 1080 px 1:1
Portrait 1080 × 1350 px 4:5
Up to 10 slides. All slides must share the same aspect ratio in a single carousel.
AD
1.91:1
Instagram Ad Formats
Feed Ad (Landscape) 1080 × 566 px 1.91:1
Feed Ad (Square) 1080 × 1080 px 1:1
Story Ad 1080 × 1920 px 9:16
Max 30MB for images, 250MB for video. Text overlay should cover less than 20% of the image.
PROFILE
320×320
Profile Picture
Recommended Upload 320 × 320 px 1:1
Desktop Display 176 × 176 px
Displayed as circle. Use PNG for logos, JPEG for photos.
COVER
820×312
Cover Photo
Desktop 820 × 312 px
Mobile 640 × 360 px
Safe Upload Size 1640 × 924 px
Displays differently on mobile vs desktop. Keep key content centered.
POST
1.91:1
Feed Post Image
Landscape (Recommended) 1200 × 630 px 1.91:1
Square 1080 × 1080 px 1:1
Portrait 1080 × 1350 px 4:5
Max 30MB. Facebook compresses heavily — use PNG for text-heavy images.
STORY / REEL
9:16
Story & Reels
Recommended 1080 × 1920 px 9:16
Same 9:16 format as Instagram Stories. Keep text within center safe zone.
EVENT / GROUP
1.91:1
Event & Group Cover
Event Cover 1200 × 628 px 1.91:1
Group Cover 1640 × 922 px
LINK / AD
1.91:1
Shared Link & Ad
Link Preview 1200 × 630 px 1.91:1
Carousel Ad Card 1080 × 1080 px 1:1
OG image for link previews must be at least 600×315 px.
PROFILE
400×400
Profile Picture
Recommended 400 × 400 px 1:1
Cropped to circle. Max file size: 2MB.
HEADER
1500×500
Header / Banner
Recommended 1500 × 500 px 3:1
Profile picture overlaps bottom-left. Keep important elements centered and to the right.
POST
16:9
Post Image
Single Image 1600 × 900 px 16:9
Two Images 700 × 800 px 7:8
Max Upload 4096 × 4096 px
Max 5MB for images, 15MB for GIFs. Images auto-cropped to 16:9 in timeline.
CARD
1.91:1
Link Card (OG Image)
Summary Large Image 1200 × 628 px 1.91:1
Summary Card (Small) 144 × 144 px 1:1
Use twitter:card meta tag with "summary_large_image" for the bigger preview.
PROFILE
800×800
Channel Icon
Recommended 800 × 800 px 1:1
Displayed as circle. 98×98px on desktop. Upload at 800px for clarity.
BANNER
2560×1440
Channel Banner
Full Upload 2560 × 1440 px
Safe Area (Desktop) 2560 × 423 px
Safe Area (All devices) 1546 × 423 px
Text and logos must stay within the 1546×423 center safe area to be visible on all devices.
THUMBNAIL
16:9
Video Thumbnail
Recommended 1280 × 720 px 16:9
Min width 640px. Max 2MB. JPG, GIF, or PNG. Critical for click-through rate.
VIDEO
16:9
Video Upload
4K (Best) 3840 × 2160 px 16:9
1080p 1920 × 1080 px 16:9
Shorts 1080 × 1920 px 9:16
Shorts max 60 seconds. Standard videos support up to 12 hours (verified accounts).
COMMUNITY
1:1
Community Post Image
Recommended 1080 × 1080 px 1:1
Square images display best in Community tab. Max 16MB.
PROFILE
200×200
Profile Picture
Recommended 200 × 200 px 1:1
Cropped to circle. Can also set a short video as profile picture.
VIDEO
9:16
TikTok Video
Recommended 1080 × 1920 px 9:16
Alternative 1080 × 1080 px 1:1
9:16 full-screen gets most engagement. Max 10 min, up to 4GB file size.
COVER
9:16
Video Cover Image
Recommended 1080 × 1920 px 9:16
The cover image shows on your profile grid. Keep text in the center — bottom is cropped on the grid.
AD
9:16
TikTok Ad Formats
In-Feed Ad 1080 × 1920 px 9:16
TopView Ad 1080 × 1920 px 9:16
Video ads: 5-60 seconds. Max 500MB. H.264 codec recommended.
PROFILE
400×400
Profile Photo
Recommended 400 × 400 px 1:1
Cropped to circle. Professional headshot recommended. Max 8MB.
BANNER
1584×396
Background / Banner
Personal Profile 1584 × 396 px 4:1
Company Page 1128 × 191 px
Profile photo overlaps bottom-left corner. Keep key content right of center.
POST
1:1
Feed Post Image
Square 1080 × 1080 px 1:1
Landscape 1200 × 627 px 1.91:1
Portrait 1080 × 1350 px 4:5
Square and portrait images get more engagement on LinkedIn. Max 10MB per image.
ARTICLE / AD
1.91:1
Article & Sponsored Content
Article Cover 1200 × 644 px 1.91:1
Sponsored Content 1200 × 627 px 1.91:1
Company Logo 300 × 300 px 1:1
PROFILE
165×165
Profile Picture
Recommended 165 × 165 px 1:1
Cropped to circle. Max 10MB.
PIN
2:3
Standard Pin
Recommended 1000 × 1500 px 2:3
Square Pin 1000 × 1000 px 1:1
2:3 is the optimal ratio for Pinterest feeds. Taller pins get more saves.
IDEA PIN
9:16
Idea Pin (Multi-Page)
Recommended 1080 × 1920 px 9:16
Up to 20 pages per Idea Pin. Mix images and short videos (up to 60s each).
BOARD / AD
1:1
Board Cover & Promoted Pin
Board Cover 600 × 600 px 1:1
Promoted Pin 1000 × 1500 px 2:3
Carousel Ad Card 1000 × 1500 px 2:3
Promoted pins use same specs as standard pins. Max 20MB per image.
📁 Recommended File Formats
JPG
JPEG
Best for photos. Smaller file size. Use 80-95% quality.
PNG
PNG
Best for graphics, text overlays, and logos. Supports transparency.
GIF
GIF
For simple animations. Limited to 256 colors. Keep under 5MB.
WebP
WebP
Modern format. 25-35% smaller than JPEG. Growing platform support.

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About Social Media Image Size Guide

The Social Media Image Size Guide is a comprehensive, always-updated reference for every image and video dimension you need across all major social platforms. Whether you're a social media manager preparing content for multiple channels, a designer creating assets for a campaign, or a small business owner trying to look professional online, this guide ensures your visuals are pixel-perfect on every platform.

How to Use This Guide

Click on any platform tab (Instagram, Facebook, Twitter/X, YouTube, TikTok, LinkedIn, or Pinterest) to see all recommended image sizes for that platform. Each card shows the image type, a visual aspect ratio preview, exact pixel dimensions, and practical tips. Use the search bar to filter across all platforms at once — search for terms like "profile," "story," "thumbnail," or "ad" to quickly find specific dimensions. Click the copy button (⧉) next to any dimension to copy it to your clipboard.

Why Image Sizes Matter for Social Media

Using the correct image dimensions is critical for three reasons: visual quality (incorrectly sized images get stretched, cropped, or compressed), engagement (properly sized content looks professional and gets higher interaction rates), and platform algorithms (social platforms favor content that follows their specifications, potentially boosting your reach). Each platform has its own set of recommended dimensions that are optimized for how content is displayed in feeds, profiles, and stories.

Understanding Aspect Ratios

Aspect ratios describe the proportional relationship between width and height. The most common ratios in social media are: 1:1 (square — universal for profile pictures and many feed posts), 4:5 (portrait — popular for Instagram feed posts because it takes up more screen space), 16:9 (landscape — standard for YouTube videos and X/Twitter posts), 9:16 (full portrait — the standard for Stories, Reels, TikTok, and Shorts), and 1.91:1 (wide landscape — used for link previews and Facebook shared links).

Pro Tips for Image Optimization

Upload at 2x resolution when possible — retina displays show images at double density, so a 400×400 upload for a 200×200 display will look much sharper. Keep safe zones in mind for stories and banners, where UI elements (like the username bar, CTA buttons, or timestamps) cover parts of your image. Use PNG for text-heavy graphics (infographics, quotes, screenshots) and JPEG for photographs to balance quality and file size. Test on mobile first — over 80% of social media usage is on mobile devices.

Frequently Asked Questions

What is the best image size for Instagram posts in 2026?

The recommended image size for Instagram feed posts is 1080 x 1080 pixels for square posts (1:1 ratio), 1080 x 1350 pixels for portrait posts (4:5 ratio, which gets the most screen real estate), and 1080 x 566 pixels for landscape posts (1.91:1 ratio). Instagram supports images up to 2048px wide.

What size should a YouTube thumbnail be?

YouTube thumbnails should be 1280 x 720 pixels with a 16:9 aspect ratio. The minimum width is 640 pixels, and the file size must be under 2MB. Supported formats are JPG, GIF, and PNG. Custom thumbnails are one of the most important factors for click-through rate.

What are the dimensions for TikTok videos?

TikTok videos should be 1080 x 1920 pixels with a 9:16 aspect ratio (full portrait). This is the standard vertical video format. TikTok profile pictures are displayed at 200 x 200 pixels in a circular crop.

Do social media platforms compress uploaded images?

Yes, all major social platforms compress uploaded images to reduce file size and loading time. To minimize quality loss, upload images at the exact recommended dimensions, use PNG format for graphics with text or sharp edges, and JPEG at 80-95% quality for photographs. Uploading at 2x the display size can also help maintain sharpness on retina displays.

What is the difference between a Facebook cover photo and a profile picture size?

A Facebook profile picture is displayed at 176 x 176 pixels on desktop (recommended upload size is 320 x 320 pixels) and is cropped to a circle. The Facebook cover photo is 820 x 312 pixels on desktop and 640 x 360 pixels on mobile. Because cover photos display differently on mobile and desktop, keep important content in the center safe zone.

Reference this content, page, or tool as:

"Social Media Image Size Guide" at https://MiniWebtool.com/social-media-image-size-guide/ from MiniWebtool, https://MiniWebtool.com/

by miniwebtool team. Updated: Mar 12, 2026

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