The CPM Calculator is used to determine your advertising costs, cost per 1,000 impressions (CPM), and the number of exposures (Ad impressions).
Ad impressions: An ad impression means the number of times an individual advertisement is displayed.
CPM: The CPM stands for cost per thousand impressions is the rate to be charged or paid for every 1,000 times an advertisement is displayed. It is widely used to set pricing for banner ads.
Cost of a campaign: This is the total cost of your advertising campaign.