Profitability Calculators

Calculate customer churn from the customers you started with and the number lost. Get correctly compounded annualised churn, customer lifetime, retention rate, revenue churn, net churn and a 12-period survival curve.

Calculate unit and total contribution margin, the contribution margin ratio and break-even point from price, variable cost, volume and fixed costs. Includes a cost-volume-profit chart, margin of safety and operating leverage.

Enter total ad spend, leads, clicks, and deal value to calculate cost per lead, cost per click, customer acquisition cost, conversion rate, and overall ROI.

Price handmade items from materials, labor and overhead. Set your profit margin and retail multiplier to see suggested prices, profit per item and effective hourly wage.

Enter paid-media, sales, content and tool spend, plus customers acquired, to get blended CAC, the LTV-to-CAC ratio and payback period.

Enter retention, ARPU, gross margin and discount rate to get simple and discounted CLV, expected lifespan, payback and a yearly revenue waterfall.

Enter net income, preferred dividends, and share counts to calculate basic, diluted, and weighted average earnings per share with step-by-step analysis.

Enter EBIT and net revenue to determine your operating profit margin, view industry benchmarks, and get step-by-step formula steps.

Enter EBITDA and revenue, or build EBITDA from net income, interest, taxes and D&A, to get the margin versus an industry or custom benchmark.

Enter emails sent, open, click and conversion rates, order value and cost to get ROI, ROAS, revenue per email and the stage that limits the funnel.

Calculate gross profit margin, gross profit, and markup percentage with interactive visualizations and detailed financial analysis for business profitability assessment.

Enter two of cost, selling price, and markup percentage. Get the missing figure and the profit on that price.

Calculate net profit margin with visual profit breakdown, industry benchmarking, step-by-step formulas, and profitability health assessment for business analysis.

Enter promoter, passive, and detractor counts. Get the Net Promoter Score, a 95% confidence interval, a tier, and industry benchmarks.

Enter operating profit and revenue for one period or several. Get the operating margin, a health reading, industry benchmarks, and the trend.

Calculate operating profit percentage (operating margin) with step-by-step formula breakdown, profit waterfall visualization, industry benchmarks, and financial analysis insights.

Calculate profit to sales ratio (net profit margin) with step-by-step breakdown, industry benchmark comparison, profitability rating, and actionable business insights.

Enter the starting cohort size and active users at day 1, 7, and 30, or your own periods. Get retention, drop-off, and cohort half-life.

Enter net income, total assets, and optional revenue to calculate your ROA ratio with a DuPont analysis breakdown and industry benchmark comparisons.

Calculate Return on Equity (ROE) with DuPont analysis breakdown, step-by-step formulas, industry benchmarks, and visual performance gauges. Analyze profitability, efficiency, and leverage metrics for investment decisions.

Calculate Return on Net Assets (RONA) with step-by-step formulas, industry benchmarks, visual gauge, scenario analysis, and comprehensive profitability insights.

Calculate Return on Sales (ROS) ratio with step-by-step breakdown, industry benchmarks, profitability analysis, and visual gauge. Evaluate operational efficiency and compare performance across industries.

Enter EBIT, total assets, and current liabilities to calculate return on capital employed with step-by-step math and industry benchmark comparisons.

Work out SaaS pricing tiers and project ARR and MRR from per-seat or per-account prices, expected customer counts and billing cycle. Visualise the tier revenue mix, the Good-Better-Best ladder, blended ARPA and net revenue retention.

Enter revenue, costs, and hours. Get net profit, effective hourly pay, return on money spent, and a comparison with a day-job wage.

Set your wholesale price and suggested retail price from your unit cost using keystone markup or target-margin pricing. See the full cost-to-MSRP ladder, your profit and margin, what the retailer earns and the wholesale discount.