Domain Trust Checker

About Domain Trust Checker

The Domain Trust Checker is a free online tool that estimates any website's trustworthiness by evaluating publicly observable domain characteristics. It provides a Domain Trust Score (DTS) and Page Trust Score (PTS) along with a detailed breakdown of six factors: TLD quality, domain length, domain structure, DNS health, SSL security, and brand signals. Use it to benchmark your domain's trust profile, compare competitors, and identify specific areas for improvement.

What is Domain Trust Score (DTS)?

Domain Trust Score (DTS) is an estimated metric that evaluates a domain's trustworthiness based on publicly observable characteristics. Unlike Moz's Domain Authority, which relies on backlink data from a proprietary crawl index, DTS analyzes foundational trust signals that any domain inherently possesses — its TLD type, naming structure, DNS configuration, SSL certificate status, and brand-ability. DTS ranges from 0 to 100, with higher scores indicating stronger foundational trust indicators. It is best used as a complement to backlink-based metrics, not a replacement.

DTS vs. Moz Domain Authority (DA)

It's important to understand the difference: Moz DA measures link popularity using their web crawl data, while DTS measures structural trust signals that are publicly observable without paid API access. A brand-new domain on a premium .com TLD with valid SSL can have a high DTS but a low Moz DA (since it has no backlinks yet). Conversely, a site with many backlinks but an expired SSL certificate or questionable TLD may have high DA but lower DTS. Both perspectives are valuable for a complete SEO picture.

What is Page Trust Score (PTS)?

Page Trust Score (PTS) is derived from DTS and estimates the trust level of a specific page on the domain. PTS is typically slightly lower than DTS because individual pages inherit most but not all of the domain-level trust signals. This mirrors the real-world relationship where a domain's overall reputation influences but does not fully determine the trust of each individual page.

Understanding the DTS Scale

Factors Analyzed by This Tool

How to Use the Domain Trust Checker

1. Enter a domain name — Type or paste a domain (e.g., github.com) into the input field. You can enter a full URL or just the domain name — the tool automatically extracts the root domain.
2. Click "Check Trust Score" — The tool performs real-time DNS resolution, SSL certificate inspection, and structural analysis on the domain.
3. Review the DTS & PTS scores — View the animated circular gauges displaying estimated Domain Trust Score and Page Trust Score on a 0–100 scale.
4. Analyze the factor breakdown — Each of the six scoring factors shows an individual score, progress bar, and explanation. Identify which areas are strong and which need attention.
5. Follow recommendations — The tool generates personalized suggestions based on the analysis to help you improve your domain's trust profile.

Tips to Improve Your Domain Trust Score

• Use a premium TLD — .com, .org, and .net carry the most inherent trust. Country-code TLDs (.uk, .de, .ca) are good for local businesses.
• Maintain valid SSL — Ensure your SSL certificate is always current and properly configured. HTTPS is both a trust signal and a ranking factor.
• Keep it simple — Avoid hyphens, numbers, and excessive length in your domain name. Short, pronounceable names are more trustworthy and memorable.
• Ensure DNS reliability — Use reputable DNS providers and configure proper records (A, AAAA, MX, etc.) to ensure worldwide accessibility.
• Build your brand — Beyond the domain itself, focus on consistent branding, quality content, and building recognition in your niche.
• Complement with backlink building — While DTS measures structural trust, building quality backlinks improves your overall SEO authority (as measured by Moz DA and similar metrics).

FAQ

What is Domain Trust Score (DTS)?

Domain Trust Score is an estimated metric that evaluates a domain's trustworthiness based on publicly observable characteristics including TLD quality, domain structure, DNS health, SSL security, and brand signals. It ranges from 0 to 100. Unlike Moz Domain Authority, DTS does not use backlink data — it focuses on technical and structural trust indicators that any domain inherently possesses.

How is DTS different from Moz Domain Authority?

Moz Domain Authority (DA) is based on backlink analysis using Moz's proprietary link index, which requires paid API access. DTS evaluates domain characteristics that are publicly observable — TLD type, domain length, structure, DNS configuration, SSL certificates, and brand-ability. The two metrics complement each other: DA measures link popularity, while DTS measures foundational trust signals.

What is Page Trust Score (PTS)?

Page Trust Score is derived from DTS and estimates the trust level of a specific page on the domain. PTS is typically slightly lower than DTS because individual pages inherit most but not all of the domain-level trust signals.

How can I improve my Domain Trust Score?

To improve your DTS, ensure your site has a valid SSL certificate with HTTPS, use a reputable TLD (.com, .org, .net), keep your domain name short and brandable, maintain proper DNS configuration, and avoid excessive hyphens or numbers in your domain name.

What is a good Domain Trust Score?

DTS scores range from 0 to 100. Scores of 60 and above are excellent, indicating strong foundational trust signals. Scores between 40–59 are good, 20–39 are average, and below 20 indicates areas needing improvement. Well-known domains like google.com and wikipedia.org typically score 90 or above.

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