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The question is, when so many others cut corners, shave the truth, self-deal, believe in the fast buck, and follow the crowd along the low road of least resistance, can we even afford to travel the high road of ethical behavior? Frankly, we can't afford anything else. Any other competitive angle is a pure crapshoot in today's business world. Companies with shaky ethics and shabby standards will be crippled as they try to compete in our changing world.
- Price Pritchett
You have to get beyond blaming others ... give up your excuses ... stand responsible for what you do ... ultimately, ethics ends up an individual exercise.
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When you can make it this simple, though, just do the right thing. Even if you could get away with less. Even when other people are doing the wrong thing. Even though the wrong thing seems like no big deal.
- Price Pritchett
You can't put someone else in charge of your morals. Ethics is a personal discipline.
- Price Pritchett
We need timeless principles to steer by in running our organizations and building our personal careers. We need high standards ... the ethics of excellence.
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The ethics of excellence require a sense of perspective. Look at the big picture. If you live for the moment, do you mortgage the future? What happens if you put your reputation at risk ... and lose the bet?
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The only way we can develop muscle is through regular exercise. As soon as we stop stretching and working toward higher ethics, our standards start to sag. The muscle gets soft, and instead of excellence we have to settle for mediocrity. Maybe something even worse.
- Price Pritchett
As tough as it sometimes looks on the front end, it's easier to do right than undo wrong.
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We can't win the struggle for high standards if we just talk a good game ... we've got to play a good game.
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Until I test the limits to what I can achieve, I won't really know how well I can do.
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Ethical dilemmas have a way of sneaking up on a person. If something smells funny, stay away from it. Or help get rid of it.
- Price Pritchett
Your ethical muscle grows stronger every time you choose right over wrong.
- Price Pritchett

       

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